Hello, I’m Sina👋
My mission is to create experiences that delight and inspire. I thrive on collaboration and love exchanging ideas, always anchored by a strong sense of player empathy.
With over 10 years of experience, I’ve led projects from early-stage concepts to full global launches across mobile, PC, and console. My portfolio includes globally recognized IPs such as Disney and Baby Shark. I specialize in UI·UX and Visual Design, utilizing tools like Figma, Unity, and Adobe Creative Suite to build scalable design systems.
Beyond hands-on design, I lead cross-functional teams and make strategic visual decisions that drive monetization and player engagement. I am also deeply committed to mentoring fellow UI artists, fostering an environment where creativity and excellence can grow together.
If you’d like to know more about me, feel free to reach out!
Experiences
Gameloft
Senior UI Artist
Manage UI features for each game update, including design systems, game menus, HUD elements, iconography, and UI 2D effects, from concept to final implementation
Design and iterate on low and high-fidelity mock-ups that respect UX recommendations and technical constraints
Work closely with developers, UI designers, product managers, and other project stakeholders
Effectively communicate the style guide and interactions to the development team and monitor the quality of the UI implementation
The Pinkfong Company
Interactive Team Lead
Contributed to “Baby Shark” reaching the No.1 view on YouTube by connecting multiple products within the company including mobile games, AR cameras, and social networks for global fans
Led the Interactive team—a cross-functional team of UI artists, developers, and designers
Made key visual design decisions to deliver high-quality, monetizable games and products
Mentored and guided UI artists, providing constructive feedback to improve their skills and work quality
Developed and distributed "Baby Shark" design guidelines for external third-party teams, reviewed their implementations, and provided detailed feedback
UX·UI Designer
Designed UI for 25 global games using visual design skills including color theory, screen layout, typography, iconography, and animation
Participated in creating a UI design system and designed human-centric interfaces
Developed services from early-stage concepts to launch on diverse platforms such as mobile, tablet, PC, and TV
Education
Visual Communication Design, Bachelor
Digital Marketing Specialist, Diploma
UX·UI Development