Pinkfong TV is a premium subscription VOD service featuring over 12,000 episodes of original content and global animations.
Design Process
As Product Design Lead, I led the entire process from problem identification to redesign and post-launch KPI tracking to address declining user numbers and revenue.
RESEARCH
Data-Driven Analysis
To reverse a downward trend in active users since 2016, I audited user behavior through data points such as subscription conversion rates, MAU, and user flows analysis.
DESIGN
Wireframe
Pinkfong TV is primarily accessed on mobile, so the interface was designed in a landscape layout to reduce friction when switching screens during video playback. Additionally, the UI focuses on visual elements rather than text, making it easier for children to use.
Curation-Focused Main Screen
Introduce a new main screen with personalized and genre-based curation to enhance content discovery.
Visual Guidelines
To enhance content visibility, I moved away from the previous over-saturated pink palette, introducing refined blue and gray tones. These updated guidelines were applied across the entire interface for a cohesive user experience.
Log in Flow
Implement a login process for tailored content, featuring a "Skip" option to minimize user drop-off.
Child-Safe Interface
Integrate a Safety Lock to prevent accidental purchases and a Timer to manage child’s screen time effectively.
Pinkfong Plus Membership
Launch a bundled subscription offering weekly original updates and full access to all interactive apps.
Marketing Materials
Pinkfong TV is mainly promoted through Pinkfong’s other apps and offline promotions, so I designed ads
on the popular interactive apps, and I conducted offline promotions, such as posters, catalogs, and
products.
FEEDBACK
Testimonials
My son absolutely loves this app!
I used to struggle to find his favorite videos before, but Pinkfong TV is so much more convenient and user-friendly.
UJ. Park
App Store
On YouTube, I had to search for every single video, which made it hard to watch them back-to-back. This app is a lifesaver because it lets us enjoy all of Pinkfong's content in one seamless stream.
Biyo
App Store
My daughter is a huge fan! I was always worried about the lack of content filtering on YouTube, but with this app, I can let her watch safely without any trouble.
Jiwon
App Store
Results
Within one month of launch, we achieved a 9.19% increase in subscribers and
climbed from 10th to 3rd on the Korea App Store’s Popular Charts
