YEAR
2022
INdustry
Fashion
This project explores the concept of a second-hand clothing platform where users can buy and sell pre-owned apparel. It is a personal iOS app concept developed through a comprehensive UX research process, from problem discovery to usability testing.
DISCOVER
The fashion industry is currently one of the world’s largest consumers of natural resources. Producing new clothing requires vast amounts of water, energy, materials, and land, placing a significant burden on the environment.
It is my goal to design a buy-and-sell second-hand clothing app that will help protect the planet and change the fashion industry for the better. Choosing to wear sustainable fashion helps consumers break the vicious cycle of fast fashion trends.
RESEARCH
User Interview & Survey
To identify the target user characteristics of Re:shop and further set the overall direction of the project, I conducted in-depth interviews with users who have previous experience with thrift apps.
Interviewed:
10
Age:
20 - 60
The Problem & Solution
Based on the insights gathered from user interviews and surveys,
I analyzed the data to identify key pain points and derive effective solutions
DESIGN SYSTEM
Interface icons & Typeface
The name Re: shop refers to re-selling and re-buying. I designed a logo to appeal emotionally and chose color schemes with green neutrals that implicated nature.
Personalized Recommendations
Receive smart product suggestions based on your unique preferences. Easily browse and connect with sellers in your immediate area.
Custom Preferences
Customize your shopping experience by pre-selecting your preferred sizes, brands, and styles.
AI Auto-Tagging
Simply snap a photo of the clothing tag. AI instantly recognizes the brand, size, and color to auto-fill the product details for you.
Eco-Impact Report
Access an interactive dashboard that quantifies the water and CO2 you've saved through every transaction. Gamify your sustainable journey with data-driven environmental insights.
Trust Scores & Deep Reviews
Rate sellers on their politeness and item accuracy to ensure a high-quality marketplace. Build a trusted network through detailed user reviews and transparency.
